Piera Palazzolo, Dale Carnegie Training, on implementing a corporate governance program

by robertr

April 13th, 2009

Jason Ferrara, SVP, Sales and Marketing, Elixir Interactive, interviews Piera Palazzolo, Senior Vice President, Marketing, Dale Carnegie & Associates, Inc. at SES New York, 2009. Piera talks about the incentive model that Dale Carnegie implemented to get its franchisees to become compliant with its corporate governance program. Piera describes Dale Carnegie as a “global reach but with a local touch” company and wanted their franchisees to integrate this specific campaign theme but still give them the flexibility to adapt the campaign so it responded to local culture.

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