Sales/Sales Management

Networking to Promote your Organization

by robertr

March 9th, 2009

Dear Carnegie Coach:

In the current state of the economy I have been looking for any possible ways that I can help promote my organization. My coworkers mentioned to me that attending networking events is a great way to accomplish this. I have been to networking events in the past but I have not had success in reaching customers. Do you have any suggestions on how I can gain the most of out of networking events?


Dear Jess,

In a time where organizations are running leaner, individuals from all ranks must maximize their value, create mutually beneficial partnerships, sell their organizations benefits, and increase business connections. Attending networking events is a great method to accomplish these things and it comes at a low cost. Here are some ways that you can maximize exposure of yourself and your company while networking.

    • Prepare a memorable introduction – Everyone attending this event is going to be meeting many people, you want to make sure you can stand out in a crowd.
    • Meet the event coordinators – This is a great way for you to inquire about other attendees. You can also ask the coordinators to introduce you to certain people.
    • Circulate – When attending these events try to avoid hanging out with people that you know. Expose yourself to as many people as possible, and then know when to move on.
    • Take a genuine interest in others – Be a good listener, try and ask good questions to show the other person that they are important to you.
    • Meet the VIPs and Speakers – Tell them what you know about them, and compliment them on the effort they have put forth. Briefly explain what your company does tying it into what you heard in their speeches. Try and ask them for an appointment, if it is appropriate.

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