HR Issue Tips, Tips For Success

Differentiate your Company from the Competition

by robertr

July 26th, 2007

Differentiate your Company from the Competition

In order to differentiate ourselves in a crowded, competitive marketplace, we need to be unique with exciting approaches to solving buyer’s problems. We also need to be present in a way that builds credibility and makes people want to buy. One of the most effective ways to do this is to build value in the solution of the sale. What we present and how we present it is critical to the buying/selling process.

  • Creative ideas result in new discoveries, better ways of doing things, reduced costs and improved performance.
  • Do your research to ensure that you’ve covered all bases and thought about all options.
  • Provide your client with the benefits of each solution.
  • Follow up by painting a word picture of your buyer using your solution, enjoying it, and benefiting from it

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